For nearly three decades, Super Mario has been a beloved character and icon for Nintendo, the video game industry and pop culture in general.
In 1980, Nintendo of America released its first game, Radar Scope, but the game failed to capture the public’s imagination, leaving Nintendo with 2,000 unsold game units. To compensate for the lost profits, NOA President and CEO, Hiroshi Yamuchi commissioned Shigeru Miyamoto to design a new game based on Miyamoto’s own ideas.
The new game was Donkey Kong, starring “Jumpman”, but the main character didn’t keep that name for very long. NOA needed to prepare the game for American release including naming the characters for Western consumption.
According to legend, company staff members were in the middle of a brainstorming session talking about what to call “Jumpman”. Suddenly,
the landlord, Mario Segale, came into the warehouse offices demanding the overdue rent
payment.
After he left the room, the staff had a new name for “Jumpman”. Yes, you guessed it, “Mario”. A new hero was born!
I had the pleasure recently of “interviewing” Mario.
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