Spark 150: Web Consciousness, Unitasking, and Transmedia
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Marshall McLuhan on pushing the medium to its limits. Andrea Phillips on transmedia trickery - the popularity and the risks of transmedia marketing campaigns. Robert J. Sawyer on Web consciousness and his new book “Wonder”. Dan Misener on a return to unitasking. And Siva Vaidhyanathan on his book The Googlization of Everything. And we celebrate the Spark Sesquicentennial!
Show notes: http://www.cbc.ca/spark/146
Show notes: http://www.cbc.ca/spark/146
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