Spark 148: Stealth Social Marketing, Haptics, and Obsolescence
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Marshall McLuhan and what the medium makes obsolete. Mark Paterson on whether our virtual lives are at the cost of our sense of touch. A former stealth marketer on creating false online identities and friendships to influence buying behaviour. Grant McCracken in praise of the 30 second ad spot and why social media has its limits for advertising. Anders Sandberg on the possibility of making sentient software. Dr. Peter Carlen and Roman Genov on a microchip for the brain that could make epileptic seizures obsolete.
Show notes: http://cbc.ca/spark/148/
Show notes: http://cbc.ca/spark/148/
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